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as many of you know, I now work for a national business/entrepreneurship quarterly (Performance Magazine (http://www.theperformancemagazine.com/ )) that is based here in Tulsa.
as you also probably know, newspapers and magazines are suffering greatly these days. not just national publications, but local ones. most notably, 4-time-pulitzer prize winning rocky mountain news in colorado just shut their doors yesterday. that's cast a very DARK shadow across the publishing industry -- again, not just national pubs but local as well.
by the grace of God, Allah, Quetzalcoatl, etc. we've been growing in this environment. So thankfully Performance Magazine is doing awesome. We don't know how or why, but it is what it is. I think it has something do with the quality of content we produce, but that's another subject.
there's a LOT of factors converging between government, technology, the economy, and media. everywhere i look, i see things changing and everything is connected to everything else.
what does this tell me?
the game has to change.
as a publisher, we can't dictate to a retailer what is the best way for him/her to advertise.
we have to listen to them, their audience, and help our clients be where the customer is. sounds easy, but...well you would be shocked at how many newspapers and magazines force themselves to think old school.
i have a point in this i promise.
here it is:
i want to know where people go -- in their community -- to find out what is going on. *PLEASE* read the discussion
http://community.livejournal.com/tulsat ime/673833.html
and lemme know what you think.
thanks!
as you also probably know, newspapers and magazines are suffering greatly these days. not just national publications, but local ones. most notably, 4-time-pulitzer prize winning rocky mountain news in colorado just shut their doors yesterday. that's cast a very DARK shadow across the publishing industry -- again, not just national pubs but local as well.
by the grace of God, Allah, Quetzalcoatl, etc. we've been growing in this environment. So thankfully Performance Magazine is doing awesome. We don't know how or why, but it is what it is. I think it has something do with the quality of content we produce, but that's another subject.
there's a LOT of factors converging between government, technology, the economy, and media. everywhere i look, i see things changing and everything is connected to everything else.
what does this tell me?
the game has to change.
as a publisher, we can't dictate to a retailer what is the best way for him/her to advertise.
we have to listen to them, their audience, and help our clients be where the customer is. sounds easy, but...well you would be shocked at how many newspapers and magazines force themselves to think old school.
i have a point in this i promise.
here it is:
i want to know where people go -- in their community -- to find out what is going on. *PLEASE* read the discussion
http://community.livejournal.com/tulsat
and lemme know what you think.
thanks!